Trusted by Shopify merchants worldwide

The product feed app for Shopify stores

Create product feeds for almost any marketing platform, and get ahead of the competition with supplemental feeds for Google Merchant Center. One of the most affordable Shopify feed apps, with the most modern feature set around.

Start Free Trial 60-day free trial — $4.90/month after
Google Shopping
ChatGPT Ads
Judge.me Reviews
Facebook
Custobar
Real feed output

Create product feeds from Shopify for any marketing platform

Same Shopify data, written automatically into whatever format each platform expects — Google Shopping, Meta, ChatGPT Ads, Custobar and more. Create a separate feed per collection too, so it's easy to advertise just your best sellers, a seasonal collection, or any other slice of your catalog.

Google Shopping
Nordic Oak Dining Table product photo
Nordic Oak Dining Table — Solid Wood, Seats 6
$489.00
★★★★★ 4.8 (212) In stock
yourstore.com
Facebook & Instagram
Nordic Oak Dining Table in a small apartment
Nordic Oak Dining Table
$489.00
Shop Now
ChatGPT Ads
best dining table for a small apartment?
Based on your product feed
Nordic Oak Dining Table
Nordic Oak Dining Table
$489.00 · In stock

Every title, price, availability and image comes straight from your Shopify product — formatted to each platform's exact spec. See the full feed specification.

Everything in one app

One dashboard, every feed you need

All of this lives behind your login — no separate tools, no extra subscriptions.

My Feeds

Build feeds in the exact format each platform needs — Google Shopping, Meta, ChatGPT Ads, Custobar, TikTok or a fully custom format — scoped to any collection.

Create a feed

Supplemental Feeds

Add the Merchant Center fields Shopify's native channel can't send — highlights, Q&A, related products — written for you by Claude or ChatGPT.

Set up supplemental data

Judge.me Review Feed

Turn your Judge.me reviews into a self-hosted Merchant Center review feed, now that Judge.me's own sync is gone.

Create your review feed

Variant Editor

Bulk-rename variant option names across your whole store — "Color" to "Colour", hundreds of products at once. No CSV needed.

Edit variants

Import Products

Auto-import and daily-sync supplier catalogs straight into Shopify — FragranceX today, more importers added on request.

Set up an import

Dashboard

See every feed you've created, its status, and when it last refreshed — all from one screen.

Go to dashboard
My Feeds

One feed engine, built to every platform's exact spec

Google Shopping, Meta, ChatGPT Ads and Custobar don't agree on a format — so we don't make you pick one. Unlimited Feed writes your Shopify catalog into whichever structure a platform actually expects, kept in sync automatically.

  • Any Shopify collection as its own feed — set a product limit, sort order and offset for targeted campaigns.
  • Feed optimization rules: find/replace, prepend or append text to titles and descriptions — only in the feed, never in your store.
  • Refreshes automatically every 24 hours — no manual re-uploads, no stale prices or stock.
  • The Google Shopping XML format is accepted by most ad platforms, so it works almost anywhere a feed URL is accepted — alongside dedicated Meta and ChatGPT Ads formats.
Google Shopping
Meta (Facebook & Instagram)
ChatGPT Ads
Custobar
TikTok
Anywhere a feed URL works

See the full feed specification

Supplemental Feeds

Give Google the fields Shopify can't send — written by Claude or ChatGPT

Supplemental feeds run alongside Shopify's own Google & YouTube channel — Google matches the two by product ID and merges in whatever extra Merchant Center fields you add. These fields also feed Google's AI shopping surfaces (AI Mode, AI Overviews, agentic checkout), not just the classic listing.

product_highlight

4–6 short, benefit-first highlights per product — what Google shows shoppers instead of auto-generating its own.

product_detail

Structured specs — package size, scent, use case, material — grouped into sections.

question_and_answer

Real shopper Q&A pairs that feed Google's AI Mode and conversational shopping directly.

related_product

Sets, required parts, accessories and substitutes — linked by GTIN or product ID.

document_link

Link spec sheets, safety data or instruction PDFs Google can surface for detailed questions.

custom_label_0 / 1

Your own free-text tags for campaign bidding groups, margin tiers or seasonal flags.

Fill in your Merchant Center supplemental data by just asking
C Claude or ChatGPT
Write product highlights and Q&A for my whole candle collection.
C
Pulled each product's real title and description, wrote 4–6 highlights and 3 Q&A pairs per candle — no prices, no guessed specs, same language as your store. 42 products ready to review.
Looks good — publish it.
C
  Published. Your supplemental feed now sends product_highlight and question_and_answer for all 42 candles to Merchant Center.

Connect your account to Claude or ChatGPT and just ask, in plain language, for the fields you want filled in. It follows Google's character limits and formatting rules automatically, writes only from your real product data, and nothing goes live on the feed until you publish.

Based on real Shopify community complaints

Why merchants switch to Unlimited Feed

These are the most common feed problems we see merchants struggling with — and exactly how we fix them.

Common complaint
"I keep getting 'Connection failed, please verify your inputs are correct' when I try to add my feed to ChatGPT Ads."

ChatGPT Ads uses a stricter, differently-formatted spec than Google Shopping — normalized availability values, always-populated brand and description fields, exact column names. Most existing feeds fail it silently.

How we fix it
Unlimited Feed generates a dedicated feed built to OpenAI's exact product schema — correct field names, required attributes always filled in, in-stock-only filtering available. It validates on the first try instead of a cryptic generic error.
Common complaint
"Google is still showing old prices for my products even after I updated them in Shopify."

The default Shopify Google channel doesn't refresh often enough. Stale prices cause Merchant Center errors and can get accounts suspended.

How we fix it
Your feed URL updates every 24 hours automatically. Google fetches fresh prices, availability and inventory on every scheduled crawl — no manual refreshes needed.
Common complaint
"My products are active in Shopify but getting disapproved in Google Merchant Center."

Missing required attributes — brand, condition, GTIN, availability — are the #1 cause of disapprovals. The default feed leaves these out.

How we fix it
All required Google Shopping attributes are pulled directly from your Shopify store and written to the feed in the correct format. No manual attribute mapping needed.
Common complaint
"I want to run a Google Shopping campaign for just one collection but can't create a separate feed."

The built-in Shopify Google channel exports everything or nothing. No way to segment by collection for targeted campaigns.

How we fix it
Create as many feeds as you need, each scoped to a specific Shopify collection. Set sort order, product limits and offset too — perfect for Best Sellers or seasonal campaigns.
Common complaint
"Product titles and descriptions in my feed aren't optimised for ads — but I don't want to change them in my store."

Shopify product data is written for shoppers. Google Shopping needs keyword-rich titles and clean descriptions — without cluttering your storefront.

How we fix it
Feed optimization rules let you find/replace, prepend or append text to titles and descriptions — only in the feed. Your Shopify store stays exactly as it is.
What's New

Latest Updates

New November 2026

Judge.me Review Feed for Google Merchant Center

Build a self-hosted product review feed straight from your Judge.me reviews — the official way to get star ratings and review counts into Google Shopping now that Judge.me's own Merchant Center sync is gone. Create your review feed

New October 2026

Supplemental Feeds for Shopify's Native Google Channel

Keep using Shopify's own Google & YouTube channel app and layer on the Merchant Center fields it can't send — product highlights, Q&A, related products, custom labels and more — matched in automatically by product ID. Set up a supplemental feed

New September 2026

ChatGPT Ads Feed Support

Every feed now generates a dedicated TXT format built to OpenAI's product feed spec — the same one used for ChatGPT Ads hosted URLs. Correct field names, required brand and description values always populated, normalized in_stock/out_of_stock availability. Create your feed

New July 2026

FragranceX Product Importer

FragranceX dropshippers can now auto-import 8,000+ authentic fragrances directly into Shopify — titles, images, descriptions, pricing with your markup. Daily sync keeps everything current. Discontinued products are zeroed out automatically. Set up FragranceX import

New April 2026

Google Product Feed Now Includes All Product Collections

Collection handles are now written to custom_label_2, making it easy to filter and segment campaigns in Google Merchant Center by collection. Create your feed

Feature March 2026

Bulk Variant Option Editor

Rename variant option names across your entire store instantly. Change "Color" to "Colour" or "X-Large" to "XL" on hundreds of products at once — no CSV required. Read more

New October 2025

Feed Optimization Rules

Transform product data with text rules. Remove unwanted text, replace terminology, and customize your feeds before they reach Google Shopping, Facebook, or TikTok.

Improved August 2025

2x Faster Feed Generation

Most stores under 1,000 products now update in under 30 seconds.

Frequently Asked Questions

Use all features free for 60 days. After the trial you'll be charged $4.90/month unless you cancel. Cancel anytime, no obligation.

Yes — this is one of the most used features. Create a separate feed for any Shopify collection. Set a product limit and sort order too, so you can run a "Top 100 Best Sellers" feed for your most valuable campaigns.

Yes. The Google Shopping XML format is accepted by most ad platforms and marketing tools, including TikTok and Custobar, and contains more product data than most native formats. We recommend using your Google Shopping feed wherever a platform accepts it, alongside the dedicated Facebook and ChatGPT Ads formats.

Yes. Every feed also generates a dedicated TXT format built specifically to OpenAI's product feed spec for ChatGPT Ads hosted URLs — with the correct field names, required attributes like brand and description always populated, and availability values normalized the way ChatGPT Ads expects. Just copy the TXT feed URL into ChatGPT Ads as a hosted URL.

Yes. Unlimited Feed reads your reviews directly from Judge.me and builds a self-hosted Google Merchant Center product review feed in the correct XML format, matched to your products. This is the recommended path now that Judge.me's own UI no longer pushes reviews to Merchant Center. Create your review feed.

No. Our supplemental feed is designed to run alongside Shopify's native Google & YouTube channel, not replace it. Google matches the two feeds by product ID and merges in the extra Merchant Center fields — highlights, Q&A, related products, custom labels — that the native app doesn't support.

No. Feed rules only modify the output feed file — your Shopify store is never touched. You can prepend brand names, remove unwanted words, or swap terminology in your feed without any risk to your product data.

Yes — we built a dedicated FragranceX importer. Install the app, set your markup percentage, and enable daily sync. All 8,000+ FragranceX products will be imported into your Shopify store and kept in sync automatically every day. Learn more about the FragranceX importer.