Separate Country Feeds vs Single Feed — Which is Better for Shopify + GMC
In today's global e-commerce landscape, creating the right feed strategy for Google Merchant Center can make or break your international sales.
Why Separate Feeds Are Essential
Dramatically Higher Traffic
Localized feeds generate up to 90% more traffic compared to single-currency feeds, as Google prioritizes local shopping experiences.
Improved Conversion Rates
When French shoppers see prices in Euros instead of USD, conversion rates increase significantly—nobody wants to calculate exchange rates while shopping.
Market-Specific Optimization
Separate feeds allow you to run country-specific campaigns with tailored bidding strategies and product selections for each market.
How Shopify's Multi-Country Feeds Work
What Gets Created
- Separate feed per country
- Localized pricing in correct currency
- Country-specific domains/subfolders
Benefits You'll See
- Better Quality Scores in Google Ads
- Improved ad relevance metrics
- Accurate tax and shipping details
Why Product Count Increases
- Each variant counts as separate item
- Normal part of international expansion
- Worth it for performance gains
Setting Up Multi-Country Feeds in 3 Steps
1
Configure Markets
Set up Shopify Markets with your target countries, currencies, and languages.
2
Create Feeds
Generate separate feeds for each country-language combination using a specialized app.
3
Submit to GMC
Add each feed to Google Merchant Center with proper country targeting.
Shopify Feed App Comparison
| App |
Multi-Country Support |
Collection-Based Feeds |
Currency/Language Control |
Ease of Use |
| Unlimited Feed |
Excellent |
Excellent |
Excellent |
Excellent |
| Feed for Google Shopping |
Good |
Good |
Good |
Good |
| DataFeedWatch |
Excellent |
Basic |
Good |
Basic |
| Shopify Google Channel |
Basic |
No |
Basic |
Good |
The Evolution of International E-commerce
A decade ago, selling internationally meant creating separate stores for each country—maintaining multiple platforms, inventories, and admin systems. Today, Shopify Markets has revolutionized this approach, allowing merchants to manage multiple countries from a single store while providing localized experiences, including different domains for separate markets. This technological leap makes global expansion accessible to businesses of all sizes, but requires the right feed strategy to maximize its potential.
"After switching from a single USD feed to country-specific feeds, our click-through rates increased by 32% and conversion rates jumped by 28% in European markets. The additional product count in GMC was well worth it."
- Sarah K., Global Shopify Merchant
Ready to Optimize Your International Product Feeds?
Remember: It's not a question of preference—it's about performance and compliance. In competitive international markets, every advantage matters.