How to Create Shopify Product Feeds by Collection for Google Shopping

Want to create targeted Google Shopping campaigns featuring only specific products from your Shopify store? Learn how to create collection-specific product feeds using the Unlimited Feed app. This guide will show you how to advertise selected products, best-sellers, or high-value items without including your entire catalog.

Why Create Collection-Specific Product Feeds?

  • Targeted Advertising: Promote specific product categories
  • Better Budget Control: Focus spending on your best-performing products
  • Seasonal Campaigns: Easily create feeds for seasonal collections
  • Strategic Marketing: Advertise high-margin or clearance items separately

Creating Collection-Based Product Feeds with Unlimited Feed

Create Shopify product feed by collection.
Screenshot of How to Create Shopify Product Feeds by Collection

Step 1: Select Your Collection

In the Unlimited Feed app:

  1. Go to the "Create Feed" section
  2. Find the "Select Collection" dropdown
  3. Choose your desired collection from the list

Step 2: Configure Collection Sorting

Choose how products appear in your feed:

  • Best Selling (perfect for promoting top performers)
  • Price, high to low (ideal for luxury item campaigns)
  • Date created, newest to oldest (great for new arrivals)
  • Alphabetically, A-Z (for organized browsing)

Step 3: Set Product Limits

Control the number of products in your feed:

  • Enter a number in "Collection Product Limit" (e.g., top 100 products)
  • Use "Collection Product Offset" to skip products (useful for leaving out best-selling products and advertising the lesser selling products.)

Popular Collection Feed Strategies

  • Best-Sellers Feed: Select collection → Sort by "Best Selling" → Limit to top 100
  • Premium Products: Select collection → Sort "Price, high to low" → Limit as needed
  • New Arrivals: Select collection → Sort by "Date created, newest to oldest" → Set desired limit

Using Your Collection Feed in Google Shopping

Step 1: Generate Your Feed

  1. Click "Generate Feed" after configuring collection settings
  2. Choose your preferred format (XML recommended for Google Shopping)
  3. Copy the generated feed URL

Step 2: Set Up in Google Merchant Center

  1. Log into Google Merchant Center
  2. Go to "Products" → "Feeds"
  3. Click "+" to add a new feed
  4. Paste your collection-specific feed URL
  5. Set up regular feed fetching (daily recommended)

Collection Feed Best Practices

  • Update feeds daily to maintain accurate inventory and price (Unlimited Feed Shopify App does this automatically)
  • Test different collection combinations
  • Monitor performance to optimize selection
  • Adjust product limits based on campaign performance
  • Use seasonal collections for timely promotions

Start Your Collection-Specific Campaigns Today

Ready to create targeted product feeds for your Shopify collections? The Unlimited Feed app makes it easy to generate and manage collection-specific feeds for Google Shopping. Start your 60-day free trial and experience the power of targeted product advertising.

Start Your Free Trial Now

Need More Help?

Visit our help center for detailed guides and support, or contact our customer service team for personalized assistance with setting up your collection-specific product feeds.